101 Club operates on a cohort-based model, offering a service where creators and classmates can learn and interact together.
The program leverages the strengths of both online and offline platforms to support learning and engagement across various fields, allowing users to experience diverse forms of education and communication.

The logo takes inspiration from the Clubhouse motif, embodying the essence of a space where learning and interaction happen side by side. Rounded forms and soft graphic elements were applied to express warmth, approachability, and a sense of community.

As part of the CLASS101 brand, the project encompassed the overall branding, graphic asset development, and campaign design, all aligned to communicate the platform’s friendly and inclusive learning spirit.