CLASS101 envisions “LIVE THE WAY YOU LOVE” — a world where passion turns into opportunity.
The platform brings together creators from diverse fields to craft classes rooted in their expertise, empowering them to earn through what they love, while students explore thousands of courses available anytime, anywhere. To embody this vision, the brand expresses accessibility, creativity, and inspiration through a clear and cohesive visual system.

Within this ecosystem, 101 Club operates on a cohort-based learning model that encourages creators and classmates to learn, share, and grow together. The service blends the strengths of both online and offline experiences, supporting community-driven education and interaction.

The branding for 101 Club was inspired by the essence of collaboration and shared learning. The logo draws from a Clubhouse-like motif, symbolizing connection and communication, while rounded forms and soft graphic elements create an approachable and warm personality.

Across both CLASS101 and 101 Club, the project encompassed branding, graphic asset development, and campaign design, resulting in a unified visual language that celebrates creativity, community, and the joy of learning.