South Korea's First Bicycle Subscription Service.

Swap is a new service by shared mobility platform SWING, offering premium electric bicycles through a monthly subscription. This service is ideal for those who find it burdensome to own, maintain, and take responsibility for a bike in a busy urban environment. With Swap, all maintenance is handled, so you can enjoy the benefits of a premium electric bicycle without the need to purchase one, simply through a subscription.

This project is a comprehensive brand guide for Swap, designed to deliver a cohesive brand experience across every customer touchpoint. From the logo and graphic assets to on and offline applications and messaging, the guide establishes a unified visual and verbal identity, ensuring that the brand communicates with clarity, consistency, and impact.