This project redefines WE STAN COFFEE’s philosophy and core values through a cohesive visual identity.
The brand celebrates the freedom to express one’s true self, the power of local connections, and the courage to live authentically while continuously seeking newness.

In a society where people grow increasingly isolated and “third spaces” between home and work are disappearing, WE STAN COFFEE aims to become a place that connects people, community, and everyday life. Many spaces today lack essence or strategy, existing only for short-term survival. WE STAN COFFEE challenges this by championing individuality and respecting the unique spirit of each local community.

Our design translates these ideas into a unified visual language—beyond a logo, it defines the tone, rhythm, and experience of the brand across all touchpoints. Every detail, from graphics to typography, reflects the belief that supporting local is not just a statement but a way of life.

WE SUPPORT YOUR LOCAL. More than a slogan, it is the attitude that shapes everything WE STAN COFFEE stands for.